Anita Ríos

Analía is very well known in the Latam advertising world as Anita, holds a Bachelor’s degree in Advertising and taught Creativity at universities of Argentina and South America. She worked in Y&R and Del Campo Nazca / S&S, before her nine successful years in VegaOlmosPonce, where she was General Creative Director, in charge of global brands, managed from her office in Argentina, such as Axe, Rexona and Impulse. She later participated in the founding cell of David before joining the Buenos Aires office of JWT as Executive Creative Director with Sebastián Castañeda.

Some other brands she worked for: Knorr, Stella Artois, P&G, Bayer, Parmalat, Visa, CNN, Powerade, Movistar, Cartoon Network, Coca-Cola, Staples, Milka, Sunsilk, among others. She won awards in the most prestigious Ad festivals and served as jury in many of them, including a Grand Prix in “El Sol” of San Sebastian and 25 Cannes Lions. At the end of 2018, she has left her position as ECD in J.W. Thompson and has launched her own Agency "Anita&Vega" with Fernando Vega Olmos where she is founder and CCO.